Being interviewed on a podcast is a fantastic way to share your research with audiences beyond the academy, get the word out about a new book, or build connections across diverse fields and communities. But for your episode to have the impact you want, folks need to actually find, listen to, and share the episode. This is where podcast episode promotion comes in.
Although the show’s producers will certainly market the episode through their own channels to their loyal audience of listeners, guest sharing is a crucial part of great podcast episode promotion. This lets the episode reach new audiences and contribute to the changes you want your work to make in the world.
Over on the Ideas on Fire website are my tips on how you can best promote your podcast episode.