I have a new article out on planning an academic book tour. A lot of my clients and friends ask me about this and I know it can seem weird (are academics even supposed to DO book tours?) so I wrote a piece breaking it down:
An academic book tour is a fabulous way to get your new book into the hands of communities who can use it to make real change in the world.
Book marketing is a crucial part of publishing, and no book sells without it. Marketing your new book is a big part of your job as a scholarly author and book tours are a great way to get started. So how do you put one together?
Here are concrete steps to plan an academic book tour that fits your real life.