Book Marketing for Academics:

A Guide for Authors

You conceptualized, researched, wrote, rewrote, and published a kick-ass academic book that has the potential to have a huge impact on the world. But to have that impact, your book needs to get into the hands of the right people. Book Marketing for Academics teaches you how to do just that.

Book marketing is about identifying and engaging a specific audience over time, tapping into genuine desire, harnessing your unique skills and expertise, and helping people use your book to make a change in the world. Maybe that change is creating their own awesome scholarship, maybe that change is helping undergraduates understand something better, maybe that change is inspiring activist work.

Your book can do all of these things, but folks have to find your book first.

That’s where Book Marketing for Academics comes in.

Blood Cultures cover

Blood Cultures:

Medicine, Media, and Militarisms

Spilling blood, managing blood, banking blood, and even sucking blood defined 20th-century US empire, from Alcatraz Island to Guantánamo Bay.

Combining science studies, popular culture, and anti-racist feminist and queer politics, Blood Cultures examines how blood saturated the 20th-century US cultural imaginary, slipped into laws and policies, flowed across screens, and seeped into our most intimate encounters.

The book engages a diverse archive including blood quantum rules, asylum law, transnational feminist blood art, epidemiological maps of disease, global AIDS policies, Cold War vampire films, blood testing and sterilization practices, and activist blood drive campaigns. Blood Cultures traces how these gendered, sexualized, and racialized blood practices were violently mobilized in the service of US empire, as well as creatively transformed by feminist, anticolonial, anticapitalist, and queer artists and activists.