Book marketing isn’t about standing in the middle of a conference or the Twittersphere shouting that your book is out and people should buy it.
It’s not about sleazy selling tactics or desperately trying to convince people that your book will revolutionize their field (even if it will).
It’s not even about doing something radically different than what you’re already doing as an academic: conducting research, writing scholarship, teaching courses, advising students, presenting at conferences, and actively participating in scholarly and community conversations.
Book marketing is about identifying and engaging a specific audience over time, tapping into genuine desire, harnessing your unique skills and expertise, and helping people use your book to make a change in the world. Maybe that change is creating their own awesome scholarship, maybe that change is helping undergraduates understand something better, maybe that change is inspiring activist work.
Your book can do all of these things, but folks have to find your book first.
That’s where Book Marketing for Academics comes in.