You conceptualized, researched, wrote, rewrote, and published a kick-ass academic book that has the potential to have a huge impact on the world.
But to have that impact, your book needs to get into the hands of the right people.
Book Marketing for Academics teaches you how to do just that.
Book marketing isn’t about standing in the middle of a conferenceor the Twittersphere shouting that your book is out and people should buy it.
It’s not about sleazy selling tactics or desperately trying to convince people that your book will revolutionize their field (even if it will).
It’s not even about doing something radically different than what you’re already doing as an academic.
Book marketing isabout identifying and engaging a specific audience over time, tapping into genuine desire, harnessing your unique skills and expertise, and helping people use your book to make a change in the world. Maybe that change is creating their own awesome scholarship, maybe that change is helping undergraduates understand something better, maybe that change is inspiring activist work.
Your book can do all of these things, but folks have to findyour book first.
That’s where Book Marketing for Academics comes in.
Topics covered include
Finding your book’s audience
Building your author platform
Setting up your author website
Crafting a social media plan
Harnessing reviews and prizes
Planning a book launch and tour
Showcasing at conferences
Getting your book onto syllabi
Making the impact you want
Want a preview?
Check out these excerpts
Your author platform is what gets your book noticed, sold, and used by your ideal audience—and every book needs a specific audience. Here’s how you can identify your audience and build your author platform.
Most authors know they should be promoting their book on social media. But what does that actually mean? And how do you do it effectively? Good social media marketing begins with a plan.